There is no set pattern for writing and documenting a business plan. It can be a simple one-page business plan or it could consist of 30 pages. There is no specific length of a business plan. Do you really need a business plan?
Retail is a high volume industry conducted largely by small businesses. Total retail sales in the U. Succeeding with a small retail business requires a thorough understanding of the market niche you intend to serve.
Creating a business plan helps a small business owner become more customer focused in all aspects of his business. Market Need The starting point for a retail business plan is identifying market needs that the retailer can fill through the products and services he provides.
For the business to succeed, the need must be urgent enough that target customers will be willing to visit the store and make a purchase. The target market must also be large enough to support the store and generate sufficient sales that the retail business will be profitable.
Products and Distribution Describe what product lines will be your major revenue sources and why these were chosen. Explain your unique selling proposition -- what business plan retail boutique intend to offer that is new, different and better than what the retailers you compete with are offering.
Clarify what makes the concept of your store stand out. For example, a pet store could offer exotic tropical fish that are hard to find. Discuss your distribution channels -- how you will get your products in front of customers. Choices include store retailing, mail order business, Internet retailing and vending machines.
Target Markets Describe your target customers so vividly that the reader of your plan can see them as individuals. Avoid demographic generalizations such as you intend to market to 21 to 35 year olds.
Be specific about what motivates your targeted groups to purchase from you. They could be seeking convenience, product variety, low prices and information from knowledgeable sales personnel.
Competitive Analysis You have already identified that a market need exists that is not being met by current competitors. This is the gap you intend to fill with your retail business. Now discuss each major competitor in detail -- their strengths and weaknesses, the target customers they cater to and the marketing strategies they use.
Marketing Strategies Describe the actions you will take to acquire new retail customers -- your marketing strategies. Discuss why each strategy will have a positive effect on revenue generation. Use your unique selling proposition as the basis for the marketing message you will deliver to target customers.
Describe the merchandising strategy for your store; for example, how you will arrange the merchandise to showcase high profit margin items and provide easy access to impulse purchases. Personnel Plan Forecast your staffing requirements by day of week and time of day.
Project any seasonal variations as well. Describe how you intend to train your employees so they will consistently deliver superior customer service -- a key success factor for any retail business. Financial Forecast Prepare a month-by-month forecast of revenues and expenses.
Build a revenue model that reflects the sales process with measurable variables you can track over time.
For example, a retail bakery could forecast how many customers will visit during the morning hours versus the afternoon hours, which products they purchase -- doughnuts and rolls in the morning and cakes and cookies in the afternoon -- and the average dollar purchase.Nov 11, · If you want to start a retail boutique, we are ready to help you with writing a retail boutique business plan.
Sample and template are available. Since , OGScapital has been producing top-quality business plans from offices in the USA, the UK, and Canada.5/5(1).
Jul 19, · Summarize your boutique’s business plan in less than two pages. Use this formal summary as the plan’s executive summary and place it at the front of . Thanks for the post Mark. This seems to be a really painful part of business for many entrepreneurs and many avoid it all together.
However, writing a business plan is the single best exercise you can go through to really think about your business. Free Retail and Online Store Sample Business Plans. Clothing Retail Business Plan Mahogany Western Wear. Coffeehouse Business Plan Dark Roast Java. Women's Boutique Shoe Store Business Plan One, Two, Step!
Women's Clothing Boutique Business Plan De Kliek Style Studio. Whatever type of retail store you're starting, a good business plan is essential. Get ideas from this assortment of sample business plans for clothing stores, online stores, e-businesses, gift shops, eBay, art galleries, and other retail businesses.
How to Write a Business Plan for a Retail Business: Watch Your Money Tracking expenses and revenue can be one of the most important parts of a plan. It serves as a fiscal bible to keep cost under.